With all of the marketing articles I've read and written, I have yet to find one that covers all of the basics at once. I think that this may be because there is just too much information to cover in a few words. Despite this worry, I'm going to attempt it. Obviously, this article will be an overview, not an in depth affair.
I will cover six basic marketing subjects: Market Research, Search Engines, E-zine Advertising, Email Marketing, Local Promotion, and Offline Marketing.
The most basic step in researching your market is to first have a "target." This me ... Read more »